Master Business Development. Build a Legacy of Growth.
Unlock the strategies, tools, and mindset to create predictable business development success and scale your company with confidence.
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18 Years of Sales and Leadership, Now Working for You.
I’m on a mission to help business owners, founders, and sales leaders build unstoppable business development engines that drive real growth and lasting success. Business development isn’t just about hitting targets. It’s about creating systems, empowering people, and building a legacy of consistent, scalable revenue.
With over 18 years in sales, business development, and leadership, I’ve helped hundreds of companies across industries unlock their full potential. As the Founder of Capital Business Development and host of the multi-award-winning Business Development Podcast, I’ve been recognized as a 2024 Emerging Leader by The Peak and have earned numerous accolades for my thought leadership and impact in the business development space.
I set out to create the roadmap I never had, to take the guesswork out of business growth for leaders who are ready to scale. My coaching philosophy is simple: Educate. Inspire. Empower. I’ve been called a "Hope Dealer" by listeners & clients who’ve rediscovered belief in their business, their teams, and themselves.
My approach is practical, empowering, and designed for impact. We’ll work side by side to break through roadblocks, design systems that fit your company, and turn business development from overwhelming to repeatable and predictable.
Ready to scale with confidence? Let’s build your legacy together.
Business Development Mastery 1:1 Program: Executive Coaching
The best in business development don’t just sell—they position themselves as leaders. This personalized 1:1 coaching program is designed for founders, business owners, and sales leaders who are ready to take control of their business development engine and scale with confidence.
Through six bi-weekly coaching sessions, we’ll work together to refine your marketing and messaging, identify your ideal customers, optimize your CRM and outreach systems, master LinkedIn and social media strategies, and build a powerful, repeatable business development process.
You’ll gain the clarity, structure, and tools to position yourself as an authority, build authentic relationships, and create consistent revenue growth—all with expert guidance and accountability at every step.
Business Development Mastery Accelerator: Group Coaching Program
For business owners, founders, and sales leaders who want to build a powerful, repeatable business development engine—together. The Business Development Mastery Accelerator is a structured, high-impact group coaching program designed to help you unlock consistent growth with the support and accountability of a peer community.
Over six weekly sessions, you’ll work directly with me and a cohort of ambitious professionals to refine your marketing materials, build targeted prospect lists, implement CRM and outreach systems, master LinkedIn and social media strategies, and launch your personalized business development action plan.
This program delivers the proven frameworks and tools of my 1:1 coaching, combined with the energy and collaboration of a like-minded group on the same journey. If you’re ready to accelerate your results and scale with confidence, this is the place to start.
Unlock Your Business Development Potential with My Free Proven System Guide
Download my exclusive guide, “The Capital Business Development 5-Step System,” the exact framework I’ve used with every client to help them build predictable, scalable business development engines.
This practical guide gives you the step-by-step process I personally coach on to help business owners and sales leaders overcome uncertainty, build winning outreach strategies, and generate consistent, high-value client relationships. If you’re ready to simplify your process and accelerate your results, this is the perfect place to start.
Get the 5-Step System
Micah Dixon, Director of Business Development
"Working with Kelly Kennedy and Capital Business Development exceeded all expectations."
I came in looking for structure and left with a complete, high-performing business development system tailored to my style. Kelly's depth of knowledge and ability to simplify complex strategies was game-changing.
What really stood out was his mix of insight, patience, and encouragement—he made the learning process empowering. Coming from a tech-heavy background, I also gained tools and efficiencies that transformed how I work.
If you're serious about leveling up your business development game, Kelly is the coach you want in your corner.
Jemia Zagiel, Owner
"Working with Kelly through his Business Development Coaching program has been a game-changer."
His energy, experience, and ability to simplify the BD process have made a huge impact on my growth.
Kelly’s coaching is clear, encouraging, and results-driven—and the strategies he teaches are both effective and easy to implement. I highly recommend him to anyone ready to level up their business development game.
Chris McArady, Sales Associate & Junior Business Development
"Kelly Kennedy’s Business Development Mastery Program is a game-changer."
It’s not just knowledge—it’s a clear, structured formula for success in BD. The sessions were engaging, fun, and flew by.
The insights I gained were truly eye-opening. Whether you’re new to business development or looking to sharpen your skills, I can’t recommend this program enough.
Thank you, Kelly!
Program Overview: Business Development Mastery Accelerator
Business Development Mastery Accelerator is a 6-week group coaching experience built for business owners, executives, and sales professionals who are ready to take control of their business growth. This program helps participants build a clear, repeatable business development system from the ground up—one they can confidently lead, scale, and sustain. Unlike other programs that offer surface-level tips, this is a hands-on, guided process that delivers lasting transformation through structure, strategy, and accountability.
A key component of the program is helping participants understand how to leverage personal and corporate branding through LinkedIn and social media. We show them how to turn their online presence into a lead generation tool, position themselves as trusted authorities, and create content that attracts the right audience.
Participants in this program will:
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Gain a step-by-step system for attracting, engaging, and converting ideal clients
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Build the confidence and clarity to lead their own business development efforts
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Develop messaging and positioning that speaks directly to their target market
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Create a personalized outreach strategy that delivers consistent results
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Learn how to use LinkedIn and social media to build trust, authority, and inbound opportunities
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Implement the habits, tools, and mindset to stay consistent long after the program ends
Program Overview: Business Development Mastery
Business Development Mastery 1:1 is a personalized coaching experience designed for business owners, executives, and sales professionals who want to take full control of their growth strategy and build a business development system that actually works. Over six high-impact sessions, we work together to transform how you attract clients, build relationships, and position your brand for long-term success. This program is all about clarity, strategy, and execution—tailored to your business, your goals, and your strengths.
What makes it different is the hands-on support and structure. You won’t just learn—you’ll implement, with expert guidance and full accountability. You’ll develop a high-converting personal and corporate brand, unlock strategic outreach systems, and finally feel confident in how you grow your business.
Participants in this program will:
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Build a custom business development engine, step by step, that fits their goals and industry
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Develop a powerful personal and corporate brand that builds trust and opens doors
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Master LinkedIn and social media strategy to attract the right clients and expand visibility
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Gain the confidence, clarity, and structure to lead their business development with purpose
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Leave with a complete, scalable system they can continue to execute long after the program ends
